6 cars, 11 regions, 100+ spots, all in camera. To capture the exhilarating performance of each of Acura’s 2018-2019 models within every major market, we custom built an enormous LED stage and lit the whole thing up with striking design-driven environment projections we shot across the US.
Stills & Campaign Selects
Behind The Scenes: On The Road
Behind The Scenes: On Set
Following the success of our initial live action campaign, we delivered 3 additional car models across 50+ spots. This time the films were executed 100% in CG, seamlessly matching the original rollout.