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For SAP we collaborated with BBDO to create a series of striking large-scale LED installations at the World Expo in Dubai featuring snappy tactile and metaphoric scenes - a witty large-scale visual ASMR that gives audiences a moment of pause smile and understanding.

Sustainable

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Responsible

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Connected

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Styleframes

Credits

Client
SAP
Agency
BBDO
Directed by
Aggressive
Production & VFX
Aggressive
Creative Directors
Alex Mikhaylov, Max Chelyadnikov, Dan Shapiro
Art Director
Alex Mikhaylov
Producer
Dustin Pownall
CG Supervisor
Max Chelyadnikov
Design
Danil Krivoruchko, Alex Petrovsky
3D Animation Lead
Dmitriy Paukov
CG Artists
Artemy Perevertin, Alex Petrovsky, Max Chelyadnikov
Lighting
Filipp Gorbachev, Max Chelyadnikov
Compositing
Max Chelyadnikov, Vladimir Tomin
2D Animation
Won Cha, Dan Shapiro
Online Conform
Sanctus
Audio
Jason Yantz
Showcase Editor
Dominik Deras
Showcase Colorist

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