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We had a blast collaborating with Shark across multiple key launch projects. New to the world of vacuum lore, we were thrown into a range of intriguing challenges — from clouds of dust and debris, to sticky, unforgiving liquids, to extreme macro explorations deep within carpet fibers. The work blended live and fully CG product assets, allowing us to push both realism and abstraction.
This case study brings together some of our favorite shots and design explorations developed along the way.
TVC
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Styleframes & Tests
Notable recognitions
Credits
Client
Shark
CG Design & Direction
Loop
Creative Directors
Alex Mikhaylov, Max Chelyadnikov
Executive Producer
Max Chelyadnikov
Art Director
Alex Mikhaylov
CG Supervisor
Sergey Nezhentsev
3D Artists
Dmitriy Paukov, Filipp Gorbachev, Alexander Eskin, Artemy Perevertin, Daniil Rybkin, Dmitriy Kulikov, Sergey Nezhentsev, Vladimir Alexeev, Roman Senko, Max Chelyadnikov
2D Artist
Pavel Khrustalev
Compositing
Max Chelyadnikov
Live
Aggressive
Directors
Daniel Shapiro, Alex Topaller
Executive Producer
Alexander Aab
DOP
Jan Prahl
Producer
David Propper
Editors
Jason Yantz, Yuri Karih
Production Designer
Petr Macho
Sound
Kambiz Aghdam