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Working alongside Momentum, we brought the World of Coca-Cola to life through immersive exhibits that merge history, design, and technology. Guests enter environments where Coca-Cola’s story unfolds across time, culture, and innovation — from meeting a soda jerk in a recreated early-20th-century pharmacy to exploring an interactive shipping hub that maps the brand’s global journey. Each installation combines archival assets, cinematic design, and seamlessly integrated technology.
As part of the movie theater experience, we developed several dozen exploratory, humorous Coca-Cola–themed posters — parodying genres from sci-fi to action to romance — always keeping Coke front and center.
Credits
Client
Coca-Cola
Agency
Momentum
Production
Aggressive
ECDs
Daniel Shapiro, Alex Topaller
Exec. Producer
Alexander Aab
Creative Director
Mathieu Felix, Federico Gonzalez, Javier Pinto
Producer
Robert Berman
Production Managers
Isabella Crawford, Christian Alvarez, Pablo Orden
Production Designer
Andrea Huelse
Styling
Andrea Huelse
Hair & Makeup
Katie Wedlund
Casting
Don Case
DOP
Derek McKane
AI Artists
Dar Rubinstein, George Holland
Graphic Designers
Guillermo Lizarzuay, Sandra Hayvel
3D Artists
Adrian Alegre, Xevi Polo
Unreal Artists
Borja Pastori, Roy Fredy Roncancio
Compositing
Borja Aguado, Daniel Guarin, Felipe Kenji, Juli Martinez, Xevi Polo
Colorist
Dmitry Litvinov
VO Record & Mix
Joseph Cunningham