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For NuFace we mixed two of our passions - stylish and premium live-action with conceptual, design-driven visuals. The campaign flips the traditional problem-solution skincare narrative on its head, by focusing on women shaping their own terms for beauty, ageing, and skincare through tech-enabled microcurrent. In order to communicate the complex technology and science behind NuFACE products, we developed a face-mapping effect that dramatises the micro-current working beneath the skin’s surface and mixed it all with beautiful light-driven cinematography.
Credits
Client
NuFace
Agency
Burns Group
Directed by
Aggressive
Production & VFX
Aggressive
Directors
Alex Topaller, Dan Shapiro
Producer
Alexander Aab
DP
Alexander Dynan
Editor
Jason Yantz
Production Designer
Andrea Huelse
Art Directors
Alex Mikhaylov, Max Chelyadnikov
Wardrobe
Stefania Chekalina
Hair & Makeup
Katie Wedlund
Post Producer
Dustin Pownall
CG Supervisor
Max Chelyadnikov
Designers
Alexey Komarov, Artemy Perevertin
VXF
Alexey Komarov, Vladimir Korneytsev
Compositing
Alexey Komarov, Max Chelyadnikov
Retouching
Max Colt
Colorist
Dominik Deras
Storyboard Artist
Mercer Boffey