For their 2023 product family, HP approached us to develop a set of striking wallpapers to be deployed across their full line of devices: an elegant Windows 11-inspired evolution of luminous flowing shapes and surfaces, in HP's branded colors, and an edgy adrenaline-infused Gaming theme.
Explorations
We balanced aesthetics against technical factors like OLED battery life, ambient lighting-conditions, content-neutrality, and crop factors - coaxing out a soothing yet inspiring menagerie of fantastic shapes, folds, billows, and flows
Collaborating tightly with HP's internal creative team, we iterated and explored on multiple factors, developing sets of criteria and terminology within our abstract visuals, for a smooth and efficient workflow.
Credits
Client
HP
Production
Aggressive
ECD
Daniel Shapiro
Creative Directors
Alex Mikhaylov, Max Chelyadnikov
Art Director
Alex Mikhaylov
CG Supervisor
Max Chelyadnikov
CG Artists
Dmitry Paukov, Artemy Perevertin
Producer
Alexander Aab
Production Manager
Dustin Pownall
Production Coordinator
Won Cha
Lighting
Filipp Gorbachev, Max Chelyadnikov
Compositing
Max Chelyadnikov