The Feelings First Responders First

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We partnered with McCann Health to develop this beautiful and very needed campaign. Supported by Laura Hyde Foundation, 'First Responders First' is an initiative that was set up to support NHS healthcare workers on the UK front line.

Process

Due to intense demands of their job, first responders were already a high risk group for mental health issues, such as depression and PTSD and COVID-19 has only made this situation worse. The characters and lyrics were created based on interviews of a group of first responders. After properly studying all the delicate feelings involved, we ended up with this set of perfectly imperfect characters.

Working with brushes and hand painted textures provided the human touch that we needed to tackle such a delicate subject, and at the same time it created a beautiful contrast with the CGI environments. Since we used a set of different brushes for each of the characters, we developed some guidelines and rules that provided a consistent look throughout the whole film

The film goes through a lot of different environments and scenes. For each, we crafted dozens of detailed elements and props.

Credits

Client
McCann Health London
Directed by
Niceshit
Production
Jelly, Niceshit
Executive Producer
Laura Thomas
Producer
Tom Henneberry
Creative Directors
Carmen Angelillo, Rodier Kidmann & Guido Lambertini
EP
Agusta Timotea
Art Directors
Rodier Kidmann & Carmen Angelillo
Animation Director
Guido Lambertini
2D Design
Rodier Kidmann, Bianca Sangalli Moretti & Ganztoll
Lead Cel Animator
Josep Bernaus
Cel Animation and Clean Up
Josep Bernaus, Pablo Cuello, Ezequiel Cruz, Ana Freitas, Bianca Sangalli Moretti, Carmen Angelillo, Rodier Kidmann & Guido Lambertini
3D Lead
Jonas Nunes
3D Design and Modelling
Jonas Nunes, Cristian García, Rodier Kidmann, Guido Lambertini, Pablo Schiavo & Carolina Carballo
3D Animation
Jonas Nunes & Guido Lambertini
Compositing
Guido Lambertini, Matías Mastrogiano, Ana Freitas & Carmen Angelillo
Sound
Facundo Capece & Lola Ritcher

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