Dick's Sporting Goods Holidays

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This holiday campaign was all about taking the diverse range of Dick’s Sporting Goods’ products, and bringing them to life in unexpected edgy ways. Taking cues from TikTok choreography - we played with recognizable dance moves and video stunts, giving the products swagger through lovingly crafted in-camera stop-motion animation.

Behind The Scenes

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Dick’s Sporting Goods
Directed by
Creative Directors
Salman Sajun, Dan Shapiro, Alex Topaller
Exec. Producer
Alex Aab
Supercut Editor
Jason Yantz
2d Animation Direction, Compositing
Riccardo Albertini
2d Animation
Bojan Milinkovic
Post Producer
Dustin Pownall
Production Coordinator
Won Cha
Sound Design
Wesley Slover
Animation Director
Heston L'Abbé
Stop Motion Producer
Hussain Alladin
Associate Producer
Catherine Chebeia
Stop-Motion Lead Animator
Anna Berezowsky
Stop-Motion Animators
Laura Venditti, Laura Stewart
Gauthier Mignot
Rigging Specialist
Christopher Carletti
Animation Consultant
Eric Goulet
Production Designer
Dominic Lehoux
Production Assistants
Sarah Mance, Marie Rose Vermette, Marie Jou Costales
Social Media Research
Marianne Stamatelos, Marie Rose Vermette
Stop Motion Editor
Matthew Richards
Stop Motion Editing Assistants
Maya Chaudhry, Marie Jou Costales
Dance Talent
Mélissa Menard

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