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For Chevrolet we crafted a slew of design-driven automotive visuals to be displayed on the most unusual canvas – a 600ft long irregular screen encircling the entire LCA Stadium in Detroit.

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To showcase Chevy’s 2019 line up at Little Caesars Arena in Detroit we created 3 hero films as well as a cohesive Chevrolet inspired visual aesthetic, which we subsequently adapted across a variety of screens throughout the stadium, ranging from a 600ft Jewel Wrap Screen to 360 stadium LED ribbons and exterior jumbotrons.

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The Design

To create an immersive brand experience we combined brand-colors with the Jewel Wrap-inspired facet design, while ensuring that each film and model had their own exceptional personality. When depicting visuals of such a massive scale and in a media heavy environment, allowing time to grab the attention of the passerby is key, so we developed a fully 3D approach to craft an eye-catching intro ahead of our main content and engaged the physical architecture of the Jewel Screen facade itself, creating exciting and immersive large scale "Trompe l’oleil" illusions of depth and perspective, all to catch the viewers attention and introduce our fast paced main content.

Screen Length – 600’ ft
Number of Projectors - 20
Resolution – 16128 x 1022

Around The LCA

Styleframes

Credits

Client
Chevrolet
Agency
Commonwealth//McCann
Directed by
Aggressive
Production/VFX
Aggressive
Creative Directors
Alex Topaller, Daniel Shapiro, Alex Mikhaylov, Max Chelyadnikov, Federico Gonzalez, Mathieu Felix, Javier Pinto
Art Director
Alex Mikhaylov
Producer
Alexander Aab
Projection Support
Brandon Epperson
Designer
Danil Krivoruchko
Lead Animator
Dmitriy Paukov
3D Animation
Dan Garrote
FX TD
Artemy Perevertin, Dmitriy Paukov, Alexey Komarov
Modelling, Texturing
Roman Senko, E.D. Satan
Lighting
Filipp Gorbachev, Max Chelyadnikov
Compositing
Max Chelyadnikov, Filipp Gorbachev, Felipe Kenji, Dan Shapiro
2D Animation
Felipe Kenji
Post Supervision
Won Cha, Camila Araujo
Storyboard Artist
Anton Antonov
Sound Design
Smider
Sizzle DP
Yaniv Glazer
Sizzle Colorist
Dominik Deras
Editors
Javier Devitt, Jason Yantz

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