For Chevrolet we crafted a slew of design-driven automotive visuals to be displayed on the most unusual canvas – a 600ft long irregular screen encircling the entire LCA Stadium in Detroit.
To showcase Chevy’s 2019 line up at Little Caesars Arena in Detroit we created 3 hero films as well as a cohesive Chevrolet inspired visual aesthetic, which we subsequently adapted across a variety of screens throughout the stadium, ranging from a 600ft Jewel Wrap Screen to 360 stadium LED ribbons and exterior jumbotrons.
To create an immersive brand experience we combined brand-colors with the Jewel Wrap-inspired facet design, while ensuring that each film and model had their own exceptional personality. When depicting visuals of such a massive scale and in a media heavy environment, allowing time to grab the attention of the passerby is key, so we developed a fully 3D approach to craft an eye-catching intro ahead of our main content and engaged the physical architecture of the Jewel Screen facade itself, creating exciting and immersive large scale "Trompe l’oleil" illusions of depth and perspective, all to catch the viewers attention and introduce our fast paced main content.
Screen Length – 600’ ft
Number of Projectors - 20
Resolution – 16128 x 1022
Around The LCA