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Projection Mapping and LED-driven visuals are an integral part of Aggressive, so when Amazon approached us to design the set and show package for their “Prime Rewind: Inside The Boys” companion tv-series, we built on our experience and spearheaded a virtual-set technique that unified the look of the entire project. Later it became known as "XR".

The Realtime Set

For “Inside The Boys”, along with the show open and branding, we created an immersive virtual CG set for our host. Displayed on 4k LED panels, this CG-environment tracked our camera's position allowing it to move freely, while the backdrop distorted and changed perspectives correctly relative to the lens. Augmented Reality content was then added in live on top of the footage to increase integration. This technique allowed our host to interact with guests in a dynamic, real-time environment for each of the 9 x 30-minute episodes.

The virtual set enabled custom depth-of-field and dynamic lighting effects driven by the LED tiles, real-time video guest appearances, as well as a slew of in-show animations and easter eggs that we were able to trigger on cue. With all the visuals being rendered in realtime, last minute adjustments to art direction, virtual "propping and set dressing", and lighting, could be done smoothly and efficiently on the day.

All of this, allowed us to deliver the final results in camera, with minimal post production. Blending cutting edge real-time SetMapping with smart visual design, we helped shape the look of the show, crafting a novel live execution that pushed the boundaries of the medium and elevated the concept of the entire season.

Show Package & Title

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Notable recognitions


Amazon / Embassy Row
AR / Technical Director
Brandon Epperson
Set Design & Show Package
Exec. Creative Directors
Alex Topaller, Daniel Shapiro
Dustin Pownall, Alex Topaller
Set Design Art Direction
Mathieu Felix, Javier Pinto, Federico Gonzalez
Set Design Notch Lead
Antonio Nieto
Set Design 3D Artists
Antonio Nieto, J.A. Duran
Show Package Creative Directors
Alex Mikhaylov, Max Chelyadnikov
Show Package Art Director
Alex Mikhalyov
Show Package CG Supervisor
Max Chelyadnikov
Show Package 3D Artists
Dmitriy Paukov, Roman Senko, E.D.Satan, Filipp Gorbachev
Show Package Lighting
Filipp Gorbachev, Max Chelyadnikov
Show Package FX TD
Daniil Rybkin
Show Package 2D Artists
Nikita Shapovalov, Mikhail Ivanov
Show Package Compositing
Max Chelyadnikov
Post Producers
Won Cha, Vanesa Palmeri

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