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Next piece in our ongoing collaboration with Adidas, this time for the new Harden shoe line. Keeping the overall aesthetics the same, we focused on the V6’s unique key features, adding a bit of the athlete’s personality to the action as usual – by making things more playful and art-driven at the same time.
Credits
Client
Adidas
Directed by
LOOP
Executive Creative Directors
Alex Mikhaylov, Max Chelyadnikov
Creative Directors
Alex Mikhaylov, Max Chelyadnikov
Art Director
Alex Mikhaylov
CG Supervisor
Max Chelyadnikov
Design
Alexander Eskin
3D Animation Lead
Dmitriy Paukov
FX TD
rtemy Perevertin, Alexander Eskin
3D Modelling
E.D.Satan, Dmitriy Paukov, Alexander Eskin, Filipp Gorbachev
2D Animation
Mikhail Ivanov
Lighting
Filipp Gorbachev, Alexander Eskin, Max Chelyadnikov
Compositing
Max Chelyadnikov
Production
Upperline
Producer
Zach LaPlante
Sound
Zelig Sound, Kambiz Aghdam